Seller's Guide

A clear plan for selling your home.

This guide outlines what it takes to sell a home in the St. Louis area, from pricing to handing over the keys. It is based on the experience of Tracey De Simon, a Realtor with Coldwell Banker Realty who has represented sellers in the St. Louis area since 2006.

The Process

Seven steps from listing to closing.

01

Price it right from day one

The asking price sets the tone for the whole sale. Your agent prepares a comparative market analysis using recent sales of comparable homes, then factors in your home's condition, size, and location. A realistic price attracts serious buyers; a price that is too high can leave the home sitting while the market moves on. Renovations that are complete and well documented, like the rehab at 9607 Reavis Rd, help support the price.

02

Prepare and repair

Buyers judge a home in the first few seconds. Declutter, deep clean, handle small repairs, and pay attention to curb appeal. If your home has been renovated, gather the paperwork: permits, contractor records, and appliance warranties. That documentation answers buyer questions before they ask.

03

Market with pro photos and video

Most buyers start online, so the photos and video are the listing. Professional photography, a video walkthrough, a strong description, and broad exposure on the MLS and listing portals matter as much as the open house. The listing at 9607 Reavis Rd, for example, is marketed with 26 property photos and a walkthrough video.

04

Host showings and open houses

Make it easy for buyers to see the home. Flexible showing times, an open house schedule, and a clean, well-lit space on every visit give serious buyers the chance to picture themselves living there. Your agent handles the scheduling, the traffic, and the feedback.

05

Review offers and negotiate

Offers come with price, terms, contingencies, and timelines, and they are rarely the same twice. Your agent compares each one and negotiates on your behalf. With brokerage credentials across North Carolina, South Carolina, Missouri, and Florida, Tracey brings multi-state market knowledge and deep negotiation experience to your side of the table.

06

Get through inspection and appraisal

After an accepted offer, the buyers typically run an inspection and the lender orders an appraisal. Be responsive to repair requests, share documentation on recent work, and let your agent negotiate any credits or fixes. Having records of your renovations makes this step far smoother.

07

Close and hand over the keys

Closing is where the title transfers, the paperwork is signed, and the proceeds are settled. Your agent coordinates with the buyer's agent, the closing attorney or title company, and your lender to keep the date on track. Then you hand over the keys, and the sale is done.

Marketing

How a home gets noticed.

Great marketing makes a home easy to find and easy to fall for. The featured listing at 9607 Reavis Rd is a good example of a complete package, and it shows exactly what buyers expect to see online before they ever book a showing.

26 property photos

professional interior, exterior, and backyard shots

Video walkthrough

a full tour of the home, published with the listing

MLS and portal exposure

syndicated to the major national listing sites

Social promotion

shared on Instagram, Facebook, LinkedIn, and YouTube

Front exterior of 9607 Reavis Rd, a rehabbed cottage-style home
Large fenced backyard at 9607 Reavis Rd
Relocation

Selling while planning a move?

Tracey knows the out-of-state move from both sides. She relocated from St. Louis to Charlotte, North Carolina in May 2026, and she works with sellers who are moving between markets. With active brokerage credentials in North Carolina, South Carolina, Missouri, and Florida, she can help you sell here, buy there, or coordinate both at once.

Timing a sale and a purchase in different states takes coordination. A single agent who operates in both markets can simplify the juggling act.

Thinking about selling?

Get an honest read on your home's value and what the process would look like, with no obligation.